To surrender ourselves to possibilities.
To invoke serendipity, invite the unknown.
To find ambiguity, delicious.
To seek to be surprised.
To ride the twists and turns.
To be lost in a way.
So we can find new worlds and ideas.
To find and explore the contexts, always.
To fathom its depth.
To find the something behind everything.
To go to the womb.
To get to the root of why people think, feel or act.
To see the order in the chaos.
To know the chaos in the order.
To find the dots and connect them.
To see the value of the part.
While finding the magic of the whole.
To find inspirations everywhere.
To borrow ideas from multiple sources.
To absorb multiple perspectives.
Psychology. Sociology. Mythology. Films. Stand-up comedy. History.
From anywhere to help understand.
From anything to help solve.
To help a brand find its true self so it is free.
To free it in a way so it can fly.
To push the envelope. To provoke the edge.
To evoke the creative conflict.
That changes the status quo.
And creates a better future.