Grow your Market Share

Grow your Profits

Grow your Brand

We can help you form a differentiated strategy and company vision with a deep understanding of your customer category & segment

Get on the growth path.
Contact us today!




    Strategy Consulting with COG

    We can set your Brand Vision, form a growth or Brand Differentiation strategy, or understand Consumer Segmentation… in a human-centered way. Here’s everything we can help you with:
    • 1.

      Set your Company vision

      What magic does your leadership team want to create? What’s their personal relationship with the company and consumers? What impact do they want to leave on the world? That’s where the magic lies. We have perfected the art of invoking these deep, personal truths that inspire action.

    • 2.

      Differentiate your brand

      What makes your brand stand apart? The personality, the positioning, and the purpose—a magical intersection of the brand’s best self with the deepest needs, fears, hopes, and dreams of its consumers. We discover this uniqueness—a cornerstone of brand strategy.

    • 3.

      Form a Growth strategy

      Understanding consumers as human beings allows us to address their most powerful hopes and dreams, their deepest fears and anxieties, and the compromises they face. This helps us ideate products, segments, services, design, or communication that can drive business growth.

    • 4.

      Segment your consumers

      Every person is similar and yet unique. Their individual journey determines how they engage with brands and categories. What if you segment sets of people who have had similar journeys? This ro-bust, enduring approach to segmentation can be quite valuable to a brand or business.

    • 5.

      Create habits and change behavior

      People change habits and behaviors when there is a strong motivation - either a positive or a negative one. Or, it’s a change in the environment that helps them set off on a different path. We can help bring about a change, like getting people to make healthier choices or even to just adopt a new product or service.

    • 6.

      Employer branding

      Employees embody the brand, up-close, and personal. To shine externally, a brand needs to address their hopes, desires, fears, and doubts based on a deep and continuous understanding. After all, the best Brands are ones who do a great job with employees as well as their external stakeholders.

    All of this, the human-centered way.

    Helping organizations solve complex business problems is at the core of what we do. The human-centered way is at the core of how we do it.

    By listening

    Powerful things happen when people listen. Connections are formed, doubts and fears get assuaged, ideas take shape, and understanding is strengthened. But above all, both the person listening and the one being listened to, evolve, and grow.

    We listen with curiosity and empathy, without bias and agenda. We listen with all our senses. We listen to understand and solve. We help brands and organizations do this as well. This is one of the most powerful cornerstones of human-centered strategy.

    Weaving stories

    Conversations unearth stories. Brands are repositories of stories themselves—of founders, and early journeys, of inventions and discoveries of products. Consumers, meanwhile, have their own stories too.

    It is at the intersection of these two words that magic happens. In many ways. stories help us make sense of the problem and guide us to a powerful solution.

    Building Communities

    We pioneered the idea of by invitation, branded private online communities for brands.
    When a brand engages its customers in the spirit of true friendship and asks for their help to learn, grow, and become better – consumers often willingly help without seeking rewards.
    Brands can then take decisions informed by customer insight at the speed of business rather than the way slower pace of traditional market research.
    The best part—it’s all in your control.

    Through deep conversations

    Others call it research. We call it conversations—with clients, customers, shopkeepers, with each other, and oneself as well.

    We are not people who plan out each and every question that needs to be asked. We get lost in conversations, in the same way, that anyone would get lost in an enchanted forest. We just discover people slowly and as we do so, the questions seem to uncover themselves to us as much as the answers.

    Forging connections

    It’s not enough to listen, empathize, form metaphors, paint stories, and find fundamental truths. It’s about connecting these together to reach the final destination—where we can help brands take the final leap to their better futures.

    This creative tension is what leads to the final connection. A mix of depth and rigor, of connecting the dots and then allowing the magic of intuition to spring forth. A labor of love very often.

    All of this, the human-centered way.

    Helping organizations solve complex business problems is at the core of what we do. The human-centered way is at the core of how we do it.

    By listening

    Powerful things happen when people listen. Connections are formed, doubts and fears get assuaged, ideas take shape, and understanding is strengthened. But above all, both the person listening and the one being listened to, evolve, and grow.

    We listen with curiosity and empathy, without bias and agenda. We listen with all our senses. We listen to understand and solve. We help brands and organizations do this as well. This is one of the most powerful cornerstones of human-centered strategy.

    Through deep conversations

    Others call it research. We call it conversations—with clients, customers, shopkeepers, with each other, and oneself as well.

    We are not people who plan out each and every question that needs to be asked. We get lost in conversations, in the same way, that anyone would get lost in an enchanted forest. We just discover people slowly and as we do so, the questions seem to uncover themselves to us as much as the answers.

    Weaving stories

    Conversations unearth stories. Brands are repositories of stories themselves—of founders, and early journeys, of inventions and discoveries of products. Consumers, meanwhile, have their own stories too.

    It is at the intersection of these two words that magic happens. In many ways. stories help us make sense of the problem and guide us to a powerful solution.

    Forging connections

    It’s not enough to listen, empathize, form metaphors, paint stories, and find fundamental truths. It’s about connecting these together to reach the final destination—where we can help brands take the final leap to their better futures.

    This creative tension is what leads to the final connection. A mix of depth and rigor, of connecting the dots and then allowing the magic of intuition to spring forth. A labor of love very often.

    Building Communities

    We pioneered the idea of by invitation, branded private online communities for brands.
    When a brand engages its customers in the spirit of true friendship and asks for their help to learn, grow, and become better – consumers often willingly help without seeking rewards.
    Brands can then take decisions informed by customer insight at the speed of business rather than the way slower pace of traditional market research.
    The best part—it’s all in your control.

    Our success stories

    Over the last 15 years, we’ve consulted and helped over 50 brands across categories form their brand strategies. Here’s what they say.
    Watch Testimonials

    Learn from us!

    We may have mastered the art of human-centered thinking. But so can you!
    We have designed courses to help you get started on this path. Start your learning journey here!

    How to find your
    uniqueness at work

    The secret to becoming more confident in the workplace in one week

    What you will learn in this course

    • Why is integrating life experience with work important?
    • Ways to explore your life experiences.
    • What are the principles and techniques to practice this skill?
    • How to attain fluency? Ways to make this practice into a habit.
    Know more

    We also write regularly on all things that form human-centered thinking. Sign up to receive these nuggets on:


      We are on a journey to humanize
      brands and organisations. For over
      15+ years. It works—quite beautifully!

      Want to get started on human-centered strategy?
      Fill the form here. We will get in touch with you.

      Get in touch!