Over the last 15 years, we’ve consulted and helped over 50 brands across categories form their brand strategies. Here’s what they say about
Centre of Gravity.
Vice-Provost, International, The University of British Columbia
COG is so vital to these programs because they provide that anchor point for our students. What the students find really attractive when they engage with COG is that there's a certain level of authenticity in engagement with people, with topics, with projects.
So, for me, this was an eye opener not just for me, but also for the Swiss CXO's, who attended you know, we had 50-50 at each region. The whole approach to business problem solving with a human centric approach was something absolutely new to us.
Associate Professor and MBA Program Director, Hitotsubashi ICS
We see and also appreciate this opportunity to work with Rajesh and his team at the Center of Gravity is its pretty unique perspective that they can bring on to our curriculum, which is the human centered approach. With this approach, I think that Centre of Gravity is ahead of the curve. And they have been doing this for a while.
Director - Market Development Services, BDO Consulting
I remember being very surprised that there was room for that in the business world. Because as you go into an MBA, you're naive and you think business is this big monolithic machine. And it was really refreshing to see. That human centric consulting had a role in that relationship, but also that the outcomes drove value, and not just profit.
Vendor Manager - Field Services, TELUS MBA - UBC Sauder School of Business (2016 batch)
I was just mind blown when Rajesh presented all of these examples. And that to me, that was an amazing experience. So the greatest added value for me was that Centre of Gravity made me realize or, or planted the seed in my head. That we can always use all of these strategies and all of these frameworks and everything that I am learning in my classes
Chief Manager - Field Readiness, Asian Paints
What really works with this whole Carpe Diem programme is that it's not just about the two day workshop. There is a fair amount of work that people have to do post the workshop and I think the engagement that we've had with COG even post that is pretty high. And my experience over the last two years has been, the quality of implementation has also been good, because the plan itself was pretty robust.
We also write regularly on all things that form human-centred thinking.
Solving for patterns
The product category in question was tractor tires and this was our third trip to explore the mystery behind a quirky observation. While for some farmers the tires lasted a good five years, for others it barely lasted 2-3 years.
Initially, we thought this was a random case but curiosity got the better of us, forcing us to explore this phenomenon further. Hot on its trail, we decided to visit few tire dealers in the region to see if they were getting any complaints from farmers. It didn’t look as random as we had thought as the shops did get few complaints, however, it was not enough to conclude this as a pattern.