Learn human-centered strategy from the best.

Through Workshops, Learning Sessions, and Courses, we teach human-centered thinking to CXOs, managers, colleges, industry associations, and aspirants.

Get on the growth path.
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    Workshops

    With our unique blend of storytelling and case narrations,
    we spark a lively dialogue about the context in which
    customers and brands should actually be understood.

    • COMPANY VISION

      A training and facilitation workshop intended to help senior leadership arrive at a human-centered approach to vision and values.

    • CONSUMER INSIGHTS

      A workshop that helps managers and leaders understand the art of conducting conversations in a manner that helps them arrive at deep insights, which in turn drive growth.

    • STRATEGY DEVELOPMENT

      A workshop to help participants traverse the journey from identifying a problem or an opportunity to arriving at the solution through a human-centered approach

    • LISTENING

      Understand the power of listening, the challenges to listening and learn the ways to counter these chal-lenges in a way that leaves a deep personal and professional impact.

    • STORYTELLING

      Learn how a brand decides what stories it needs to tell, the possible frameworks for storytelling, and how stories can be used to address a Brand’s different needs.

    • HERO'S JOURNEY

      Go through a series of interventions that push you out of the comfort zone and through a process of self-awareness and reflection to explore the journey to success.

    Learning Sessions

    We conduct 2-hour learning and sharing sessions to give a glimpse of human-centered thinking to colleges, companies, CEO forums, and symposiums across the world.

    Online Courses

    We may have mastered the art of human-centered thinking.
    But so can you! We have designed courses to help you get started on this path.
    Know more

    Our success stories

    Over the last 15 years, we’ve consulted and helped over 50 brands across categories form their brand strategies. Here’s what they say about
    Centre of Gravity.
    Murali Chandrashekaran

    Vice-Provost, International, The University of British Columbia

    COG is so vital to these programs because they provide that anchor point for our students. What the students find really attractive when they engage with COG is that there's a certain level of authenticity in engagement with people, with topics, with projects.
    Abubaker Koya

    MD, Geberit

    So, for me, this was an eye opener not just for me, but also for the Swiss CXO's, who attended you know, we had 50-50 at each region. The whole approach to business problem solving with a human centric approach was something absolutely new to us.
    Yoshinori Fujikawa

    Associate Professor and MBA Program Director, Hitotsubashi ICS

    We see and also appreciate this opportunity to work with Rajesh and his team at the Center of Gravity is its pretty unique perspective that they can bring on to our curriculum, which is the human centered approach. With this approach, I think that Centre of Gravity is ahead of the curve. And they have been doing this for a while.
    Chris Diepdael

    Director - Market Development Services, BDO Consulting

    Director - Market Development Services, BDO Consulting I remember being very surprised that there was room for that in the business world. Because as you go into an MBA, you're naive and you think business is this big monolithic machine. And it was really refreshing to see. That human centric consulting had a role in that relationship, but also that the outcomes drove value, and not just profit.
    Vicente Illingworth

    Vendor Manager - Field Services, TELUS MBA - UBC Sauder School of Business (2016 batch)

    I was just mind blown when Rajesh presented all of these examples. And that to me, that was an amazing experience. So the greatest added value for me was that Centre of Gravity made me realize or, or planted the seed in my head. That we can always use all of these strategies and all of these frameworks and everything that I am learning in my classes.
    Sireesh Rao

    Chief Manager - Field Readiness, Asian Paints

    What really works with this whole Carpe Diem programme is that it's not just about the two day workshop. There is a fair amount of work that people have to do post the workshop and I think the engagement that we've had with COG even post that is pretty high. And my experience over the last two years has been, the quality of implementation has also been good, because the plan itself was pretty robust.
    Watch Testimonials

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      Our Blog

      We also write regularly on all things that form human-centred thinking.

      The choice between being clever vs. being useful.

      “I was terrible at it. There were 25 students in the class. I would be the 26th if there was a ranking for that. I used to […]

      Read more

      The great Indian Kitchen

      It was just yesterday that I was having this conversation with a friend. She asked me, ‘why don’t you hire a cook?’ And it’s a question a few of my colleagues have asked too. And quite frankly, irrespective of whatever excuse I may give for not hiring, the honest answer may be that I have started enjoying cooking. I am not talking about the creative art of cooking when the right mood arrives. I am talking about cooking as a daily habit. The everyday cooking. An Indian household churns out Breakfast, Lunch, Dinner, and sometimes even an evening snack. There was a time it blew my mind to think even it’s humanly possible. Spending so much time every day cooking. What drives us to do this otherwise mundane, uneventful, and tedious act? And I must admit that there was a time when I used to view it just as dull, a necessary evil. When did this change?

      Read more

      On Mastery

      These were the days when wells were dug in homes by hand for water supply. Depending on the terrain, each well can go as deep as 25 […]

      Read more

      We are on a journey to humanise
      brands and organisations. For over
      20+ years. It works—quite beautifully!

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