The BS around Bias June 18, 2021 Navin Narayanan Comments Off on The BS around Bias “Never let the respondent know the brand name or the true purpose of the research. Tell them you are a researcher studying the general category, and then […] Read more
Curiosity is a Godsend June 9, 2021 Navin Narayanan Comments Off on Curiosity is a Godsend “You know, we kept calling you guys. I was calling your competition too. And nobody would return my calls. I had to make like five or six […] Read more
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