“I was terrible at it. There were 25 students in the class. I would be the 26th if there was a ranking for that. I used to […]
The choice between being clever vs. being useful.
All posts by Navin Narayanan
Marketing books are not gospel.
Here is a simple exercise everyone can try out. Google “top 10 books for marketers”. In a separate tab on your browser, Google for the best books [...]
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George Carlin was right.
“You know, when you show me the case studies, it all looks so beautiful and logical. But when I do it, it’s messy and ugly. I know […]
You don’t really use what you learned in your MBA
In the late 1990s, I studied marketing and advertising in business school. And I loved the concepts and case studies that I was learning. While I was […]
Give them what they need. Not what they want.
“Give them what they want.” As I was learning about creating courses for our school – HumanWorks, I spent a lot of time learning about how to create […]
Most Marketing Academics are Reporters.
“Don’t you love reading about ourselves in the marketing magazines? We sound so smart. Like we knew all the answers.” I was in the middle of a […]
The BS around Bias
“Never let the respondent know the brand name or the true purpose of the research. Tell them you are a researcher studying the general category, and then […]
Curiosity is a Godsend
“You know, we kept calling you guys. I was calling your competition too. And nobody would return my calls. I had to make like five or six […]
Rising above the influencer.
Calling for the end of influencer marketing In the early 2000s, I attended one of the early social media conferences in San Francisco. It was early times […]
Insight Communities need to be more about building communities. Not creating a new pool of lab rats
“I ain’t lookin’ for prayers or pityI ain’t comin’ ‘round searchin’ for a crutchI just want someone to talk toAnd a little of that human touchJust a […]
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