“Give them what they want.” As I was learning about creating courses for our school – HumanWorks, I spent a lot of time learning about how to create […]
Give them what they need. Not what they want.
Posts archive for July, 2021
Most Marketing Academics are Reporters.
“Don’t you love reading about ourselves in the marketing magazines? We sound so smart. Like we knew all the answers.” I was in the middle of a […]
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