“Never let the respondent know the brand name or the true purpose of the research. Tell them you are a researcher studying the general category, and then […]
“Never let the respondent know the brand name or the true purpose of the research. Tell them you are a researcher studying the general category, and then […]
“You know, we kept calling you guys. I was calling your competition too. And nobody would return my calls. I had to make like five or six […]
I remember going to a drawing class when I was 6 or 7 years old. And I clearly remember feeling afraid of not being good at it. […]
Brand managers are often frustrated by what seems to be a callous indifference on the part of consumers when it comes to how they choose brands in […]
Babubhai is a cotton and groundnut farmer from Valadhari – a small village in western India. He wakes up at 5.30 every morning and goes to the […]
It’s the summer of 2012. We are on a road trip to a village 50 kilometers away from the city of Ludhiana. It’s hot, and the weather department […]
Ajrakh block printing is an ancient craft. The earliest imprints of its existence can be traced back to the Indus Valley Civilisation and even beyond. While there […]
“Would you like an adventure now, or would you like to have your tea first? ” – PETER PAN, JAMES M. BARRIE It was in 2014 that […]
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