“You know, we kept calling you guys. I was calling your competition too. And nobody would return my calls. I had to make like five or six […]
Curiosity is a Godsend
All posts tagged: brand strategy
Who cares? It’s not that important anyway.
Brand managers are often frustrated by what seems to be a callous indifference on the part of consumers when it comes to how they choose brands in […]
Solving for patterns
It’s the summer of 2012. We are on a road trip to a village 50 kilometers away from the city of Ludhiana. It’s hot, and the weather department […]
Storytelling and meandering research
“Would you like an adventure now, or would you like to have your tea first? ” – PETER PAN, JAMES M. BARRIE It was in 2014 that […]
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