At 18, with my transition to college life, I demanded a regular flow of pocket money from my mother, the family’s matriarch. She refused without blinking an […]
“You know, when you show me the case studies, it all looks so beautiful and logical. But when I do it, it’s messy and ugly. I know […]
March 2019. We were working on a couple of ideas to pivot our organization from a boutique strategy consulting firm to a scale-oriented business. Amidst this ideation, […]
In the late 1990s, I studied marketing and advertising in business school. And I loved the concepts and case studies that I was learning. While I was […]
“Give them what they want.” As I was learning about creating courses for our school – HumanWorks, I spent a lot of time learning about how to create […]
“Don’t you love reading about ourselves in the marketing magazines? We sound so smart. Like we knew all the answers.” I was in the middle of a […]
“Never let the respondent know the brand name or the true purpose of the research. Tell them you are a researcher studying the general category, and then […]
“You know, we kept calling you guys. I was calling your competition too. And nobody would return my calls. I had to make like five or six […]
I remember going to a drawing class when I was 6 or 7 years old. And I clearly remember feeling afraid of not being good at it. […]
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