Brand managers are often frustrated by what seems to be a callous indifference on the part of consumers when it comes to how they choose brands in […]
Brand managers are often frustrated by what seems to be a callous indifference on the part of consumers when it comes to how they choose brands in […]
Babubhai is a cotton and groundnut farmer from Valadhari – a small village in western India. He wakes up at 5.30 every morning and goes to the […]
It’s the summer of 2012. We are on a road trip to a village 50 kilometers away from the city of Ludhiana. It’s hot, and the weather department […]
Ajrakh block printing is an ancient craft. The earliest imprints of its existence can be traced back to the Indus Valley Civilisation and even beyond. While there […]
“Would you like an adventure now, or would you like to have your tea first? ” – PETER PAN, JAMES M. BARRIE It was in 2014 that […]
Bharatbhai is 30 years old. And single. He owns about 3–4 acres of land in the cotton and groundnut-rich belt near Rajkot. For someone who is well […]
This is the story of a small giant from Bangalore. One that has been around for over 4 decades. It seems to be a brand that has […]
Pure conversations, I have felt, are the times we listen the best. Great conversations have a flow that seems to dissolve the identity between the people engaged […]
As the world of business gets increasingly complex, so do the demands made of leaders who run organizations. More than ever before leaders have to increasingly contend […]
For us at Centre of Gravity, the sales channel is as critical for strategy development as customers. It short-circuits industry understanding, gives a perspective on brands and importantly the pulse […]
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