“I was terrible at it. There were 25 students in the class. I would be the 26th if there was a ranking for that. I used to […]
“I was terrible at it. There were 25 students in the class. I would be the 26th if there was a ranking for that. I used to […]
Brand managers are often frustrated by what seems to be a callous indifference on the part of consumers when it comes to how they choose brands in […]
Babubhai is a cotton and groundnut farmer from Valadhari – a small village in western India. He wakes up at 5.30 every morning and goes to the […]
It’s the summer of 2012. We are on a road trip to a village 50 kilometers away from the city of Ludhiana. It’s hot, and the weather department […]
Pure conversations, I have felt, are the times we listen the best. Great conversations have a flow that seems to dissolve the identity between the people engaged […]
For us at Centre of Gravity, the sales channel is as critical for strategy development as customers. It short-circuits industry understanding, gives a perspective on brands and importantly the pulse […]
There are many societies that exist amongst us; divided by powerful, invisible walls. Educated vs. uneducated, those who belong to one religion, race or gender vs. another, […]
(The second article of the four part series) Our consulting work at Centre of Gravity depends a lot on understanding people as human beings first and customers later. What […]
Of the various forms of research, few come close to ethnography in terms of its experiential power to evoke a really deep understanding of the subjects and […]
“What gets measured gets done”. I have heard this comment many times in my career. From clients, from business leaders, and of course from market research gurus […]
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